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How to Tell if Your Copywriter is Worth It
If you would like to generate an income on the internet, you are going to need a site. That website needs to be well written, particularly if you're hoping it will bring in money. Unless you're good at copywriting already it's wise to employ someone qualified to write the text on your website. An expert copywriter can help you generate more money than you could hope to see if you tried to compose the copy yourself. Apparently, not all copywriters are the same. Some of them are really gifted. Some merely wish they had talent and are trying to make a little money because someone told them writing online would be a breeze. Read on to find out how to figure the difference.
Does the writer have his or her own web site? Any copywriter worth hiring is going to have his or her own web site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If they don't have a web site of their own, how will they be able to help you with your own website? Pay attention to the copy on their web site also. If you see lots of mistakes, this is a bad sign.
How well do you react to the copy on the copywriter's web site? This is more involved than simply noting grammar mistakes. Does the website copy trigger an emotional response as you read it? Does it cause you to warm up to the copywriter? Does the copy make you want to keep on reading and find out more about him or her? Does it make you feel like you want to hire that copywriter straightaway? Does website copy make you want to run the other way? Does it make you mad? All of these are vital responses and you must take note of them.
Look into the copywriter's background a bit. Seek reviews on unbiased websites and online discussion boards. It's improbable that you will find any terrible reviews on the writer's own site. You want to do a search for the writer's name to determine if there are any testimonials or reviews on sites that aren't run by or able to be falsified by the webpage writer him or herself. Pay attention to these testimonials. Ask the copywriter to provide a few references. See to it that you follow up and really get a hold of those references so that you can get an honest opinion from them.
Be sure you spend some time poring over the samples provided by the writer. Ask for more samples than are available on the writer's website. This is especially important if the copywriter claims he or she is an expert in a niche. If the writing feels like a revamped Wikipedia article, you need to find another copywriter.
There area lot of ways to figure out whether or not a copywriter is worthy of hiring. It's important to do your research and look beyond the writer as a person and find out what you can about his or her reputation and character.