Finding a Great Copywriter
If you wish to use the internet to make money, you'll need a site. That site has to be well written, particularly if you're hoping it will generate an income. Unless you are already a copywriter yourself, it's best to hire someone who is well-qualified to write the text for your website. An expert copywriter will generate a lot more cash than you would ever even be able to hope to see if you attempted to do all of the writing by yourself. Evidently, however, not every copywriter is the same as the next copywriter. Some are really talented. Some dream of having talent but are simply trying to make a few bucks because they've heard that online copywriting is a breeze. Here is how you can know the difference.
Does the writer have a website of his or her own? Any copywriter that wishes to write web copy should have a web site that houses their biography, their resume, several samples and whatever else they feel the need to share. If the writer has no website, how can they say they can help you with the one you are building? Examine the copy used on this site as well. If there are many mistakes, this is not good.
How well do you react to the copy on the copywriter's website? This is more involved than just noting grammar mistakes. Does the site copy cause an emotional response as you go over it? Does it make you warm up to him or her? Does the copy make you want to follow up and find out more about them? Does it make you feel like you have to hire the writer instantly? Does the copy make you want to run away? Does it cause you to be mad? All of these are important reactions and you have to heed them.
Inquire into the copywriter's background a little. Seek reviews on impartial sites and forums. It's remote that you will come across any terrible reviews on the writer's own site. You want to do a search for the writer's name to find out if there are any testimonials why not find out more or reviews on web sites that aren't run by or able to be faked by the writer him or website herself. Examine closely these reviews and testimonials. Ask the writer to provide several references. See to it that you follow up and actually make contact with those references so that you can get an honest opinion from them.
Make sure you spend some time reading through the samples supplied by the writer. You should ask the writer to send you some samples that aren't already provided on the web site. This is especially vital if the copywriter claims he or she is an expert in a certain field. When the writing feels like it was stolen from Wikipedia or is especially vague, you need to find a different writer.
There are many different ways to find out if a copywriter is worth your money or not. It is important to do your homework and look beyond the writer him or herself for information regarding his/her reputation and character.